The Hymn of Acxiom

The Hymn of Acxiom – Vienna Tang

 The song by singer-songwriter Vienna Tang, entitled The Hymn of Acxiom, is a haunting exploration of large companies such as the U.S. based Acxiom’s collection of online/offline marketing data on individuals and selling of this data to retailers. Vienna Tang states: “I felt like there’s so much to say about the data that’s being collected on our behaviours and patterns. On the one hand, we are approving of it, in the things that we choose to buy, in the things that we consent to. But on the other hand, I think we’re all a little uneasy about it, too.”